Negative consumer reaction to a product is generated by a perceived gap between consumer expectation and product performance. Businesses should use advertising to adjust consumer expectations to coincide with their product performances. which of the following , if true, would most weaken the argument above?

Most consumers can assess the actual performance of the products they purchase.

Unless consumer expectations about a product are sufficiently high, consumers will not purchase that product.

Most consumer purchase products based upon their brand name instead of their past performance.

Expectations of most consumer are influenced by the claims made for those products by the manufacturers.